By My Nhien
TVU – On March 1, 2025, at the Tra Vinh Business Incubator, the training program “AI application in business practice – The key to help businesses break through growth” was organized to help local businesses better understand the potential of artificial intelligence (AI) in optimizing business operations, improving work efficiency and promoting sustainable development.
The program attracted more than 40 students from businesses, business households, cooperatives, and start-up projects. This is an opportunity for units to access and apply advanced AI tools in business practice, helping to optimize work processes and improve operational efficiency.
At the program, MSc. Nguyen Van Vu An – Director of the Center for Innovation and Entrepreneurship and Director of the Tra Vinh Business Incubator, shared about free text support and data analysis tools such as ChatGPT – Writing advertising content, email marketing & market research; Google Gemini – Analyzing business trends, forecasting the market & integrating Google Workspace; Copilot – Virtual assistant to help optimize office work, planning; DeepSeek – Processing big data & supporting business decision making.
In addition, the expert also shared about AI tools to help design images and visual content, including Leonardo AI – Creating professional images with advanced photo editing; Dreamina AI – Designing impressive advertisements & product illustrations; Ideogram AI – Creating logos, banners & visual content for brands.
After learning, students can practice directly on AI tools, thereby grasping how to apply them to writing advertising content, designing professional images, and analyzing business data. At the same time, students are also guided to integrate AI into current work processes, helping to optimize operations and increase competitive advantages.
Student Ngo Thi Xuan Thuy, Director of Thuy Anh Tamanu Company Limited, shared: “The program helps Thuy Anh Tamanu access useful AI tools to improve product communication efficiency. In particular, the ChatGPT application writes attractive advertising content and email marketing, the Dreamina AI supports creating professional images for the brand, and Google Gemini helps analyze market trends. Thanks to that, Thuy Anh Tamanu can optimize customer approach strategies and increase product recognition of Tamanu oil more effectively.”
