Program Objectives

The Business Administration program is designed with a practical orientation, aiming to train students with the following capabilities:

• PO1: Evaluate external business environments and internal resources of organizations and enterprises.
• PO2: Build brands and promote marketing strategies in production, trade, and service activities.
• PO3: Lead scientific research, be proactive in lifelong learning, collaborate and work independently, solve problems, lead expertise, adapt to the integration environment.
• PO4: Enhance legal compliance, professional ethics in business activities, and social responsibility.

Program Learning Outcomes

1. Knowledge
   • PLO1: Apply knowledge about politics, national defense, English, informatics, legal systems, economic principles, and business principles to business fields.
   • PLO2: Apply management knowledge in production, service delivery, resource control, marketing, and business operations.
2. Skills
   • PLO3: Plan business strategies, market development, and manage customer and business partner relationships.
   • PLO4: Evaluate operational environments and the feasibility of business projects.
   • PLO5: Decide management solutions for risks, changes in business, and adapt to a multicultural environment.
   • PLO6: Implement entrepreneurial ideas, conduct scientific research, and create job opportunities for oneself and others.
   • PLO7: Use English for communication, negotiation, and business discussions.
   • PLO8: Use office software and statistical tools in analyzing and forecasting economic-social situations.
   • PLO9: Communicate, collaborate in teams, use critical thinking, and other support skills in business activities.
3. Attitude
   • PLO10: Demonstrate responsibility, discipline, honesty, self-awareness, and professional ethics.
   • PLO11: Show a lifelong learning mindset, serve the community, and promote international integration.

Competence of Business Administration Graduates

1. Professional Competency
   • Business Management
     • Develop, operate, and control business processes
     • Conduct market research and analysis
     • Manage supplier records and execute customer service
     • Develop and implement negotiation strategies
   • Organization and Administrative Management
     • Develop and operate administrative procedures and processes within an organization
     • Monitor and supervise the implementation of administrative procedures
     • Evaluate and improve organizational administrative procedures
     • Develop and operate recruitment, training, salary, and bonus policies
     • Build and manage the organizational structure within the company
   • Production Management in Enterprises
     • Develop production strategies, improve resources involved in the production process
     • Supervise and manage production and service processes
     • Evaluate and improve production and service processes
     • Manage inventory and plan material requirements
   • Marketing Organization
     • Conduct market demand surveys in both domestic and international markets
     • Design and organize marketing event programs
     • Develop and implement branding strategies
     • Evaluate the progress of marketing system management
   • Financial Management in Enterprises
     • Control production costs of products and services
     • Monitor cash flow within the enterprise
     • Prepare financial plans for the business
     • Establish and evaluate production and business projects
     • Financial investment, mergers, and acquisitions
   • Crisis Management in Business
     • Establish a business intelligence system for marketing within the company
     • Develop crisis management scenarios for various situations
     • Coordinate crisis communication management with stakeholders
     • Evaluate and adjust communication activities

2. Personal and Professional Development Competencies
   • Interpersonal Communication
     • Communicate effectively with customers, colleagues, and the community
     • Work effectively in teams
     • Organize and manage tasks during professional duties
     • Lead professional activities
     • Problem-solving and decision-making
     • Use English for professional purposes
   • Adaptation to the Working Environment and Lifelong Learning
     • Adapt to work pressures
     • Take responsibility for work tasks
     • Continuously improve professional knowledge
     • Apply information technology in the enterprise
     • Entrepreneurship
   • Scientific Research
     • Identify research problems based on business practice
     • Conduct research and apply results to business fields
     • Publish research findings and present scientific reports at conferences, seminars, and forums

3. Qualities
   • Professionalism and Ethics
     • Show respect for colleagues, customers, and the community
     • Comply with laws and regulations
     • Take initiative in completing tasks on time
     • Address tasks with fairness and objectivity
     • Display discipline and honesty in all situations
   • Social Responsibility
     • Actively participate in community activities
     • Cooperate in addressing tasks based on actual needs
     • Reject actions that violate legal regulations
     • Exhibit teamwork, collaboration, integrity in business, and make sound business decisions

Job Positions

Graduates from the Business Administration program can explore various fields and job positions. After completing their studies, they will have two main career options: working in departments of public sector organizations, enterprises in production and business, commerce, services from both domestic and international economic sectors, research institutes in economics, management, business, research, teaching, or pursuing entrepreneurship.

Career Positions

Graduates of the Business Administration program can pursue a wide range of positions, including:

• Sales Staff
• Business Consultant
• Marketing Specialist
• Financial/Accounting Specialist
• Market Research Specialist
• Human Resources Manager
• Business Supervisor
• Customer Relationship Manager
• Project Manager
• Entrepreneurship
• Lecturer/Academic Researcher in Business Administration
• Promotion opportunities: sales manager, assistant manager, deputy manager, department/project manager, sales director, analyst, consultant, etc.

Higher Education Opportunities:

Graduates of the Business Administration program have the ability to pursue further studies to enhance their professional qualifications through:

• Participating in short-term training courses on Human Resources Management, Executive Management, and other courses related to Business Administration both domestically and internationally.
• Pursuing a second bachelor’s degree in related fields.
• Enrolling in postgraduate studies (Master’s, Ph.D.) in Business Administration, Human Resources Management, Entrepreneurship, and other economic fields at universities both within and outside the country.

Watch the program introduction video HERE

Target Audience

Individuals who have completed high school education.

Admission Requirements

As per the current regulations of the Ministry of Education and Training and the training regulations of Tra Vinh University.

Structure of the Program

Cohort syllabus:  Link